“Joskai” is a traditional woven cloth donned by the women of Tiwa community of Assam
Joskai is a sustainable brand working with the grass – root level artisans of the ethnic
communities of Morigaon district and Sualkuchi village in Assam and other craft clusters across India , with focus on innovation in textile techniques. Craftsmanship and textile innovation lies at the heart of the label , where we are connecting with new clusters across the country to develop new designs mindfully and in small batches , focusing on elevated
Sartorial pieces. The label’s philosophy lies in using traditional age old motifs in contemporary aesthetic which are translated into fabrics by the artisans and are given a modern touch through new color schemes , design explorations, stylization and structured silhouette development. We also indulge in art prints which are developed in house by hand painting techniques. Our vision lies in bringing forth the culture and artisanal textiles ofIndia through contemporary garments.
Established in 2021 , the creative force behind the brand is Sujaya Hazarika who graduated from NIFT, Bangalore and then completed her MA in Fashion from Polimoda , Italy.Belonging to a region and country which is rich in its culture and textiles , she has intensively travelled through the various craft clusters of North- East India to understand the origin and making of the textiles in her home state , Assam. After working in the industry for several years , she now aims to bring her passion for authentic textiles , art prints and constructed silhouettes to life through her brand vision.
t Joskai , we believe in small batches of production , working with artisans right at the grass – root level. Most of the textile manufacturing occurs at the artisans homes. We want to defy wasting resources and mindfully create designs which have a meaning and add value to a wearer. Most of the textiles used are either created by hand by our artisans or organic fabrics which have been ethically sourced. With every collection we want to be more conscious of our choices, from the fibres we use to the fabric manufacturing, to the tailoring processes.